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Most of major search engine provide PPC and PPI advertisement.
PPC advertisement has advantages that it enables to adjust the price
they are willing to spend in every month and it has a lot of research data to operate
the right advertisement and it enables to save a lot of money.

If customer’s website is optimized and you are expecting many visitors at the site,
PPC advertisement gives cost reduction through its much research and effort and has a very strong marketing tool.
In PPC advertisement, it is necessary to select the keyword which is highly related
to the advertisement and set the accurate cost of advertising keyword expense.
Google which leads American search engine marketing has 70% of market share. Bing is 20.5%,
Yahoo is 8.5%, Ask is 4.2% and AOL is 3.7%