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Global Search Marketing

Country SEM (Japan)

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In the Japanese market share of search engines, Yahoo! Japan occupies 57.5%, and Google
has 32.8%, and together these two search engine occupies 90% of market.
In the situation of the Japanese Internet users exceed 90 million people, the advertisement of
satisfactory is feasible in the limited cost and high ROI is expected if effective advertisement is achieved
because 90% of the users depend on these two search engines. Besides, it is inevitable that it is affected
by the alliance between Yahoo! and Bing of USA.
In the future, the SEM strategy is able to become one of the success factors to obtain the target users
after alliance between Yahoo! and Bing. Therefore, doing the web marketing that specializes in Japan leads to
the expansion of customer layers and increase the conversion.