Naver is Korea’s leading search portal
Unlike in other countries, Naver dominates the Korean search market.
Naver search results pages (SERPs) consist of various sections such as Pay Per Click (PPC), blogs, answers, cafe, news, and shopping, setting it apart from Google.
Furthermore, PPC tends to dominate those SERPs and therefore marketing on Naver requires a vastly different approach to traditional search engines.
The Korean market is largely untapped and provides a huge potential for business growth, but because of the differences in consumer behavior, building marketing activities in the region can be challenging. The key to success, therefore, is finding an agency experienced in foreign search engine marketing.
With 18 years’ experience in Korea, China and Japan, InterAd is ideally placed to meet this challenge.