StyleKorean Case Summary
Background
StyleKorean suffered from poor brand reputation and visibility owing to the relatively young age of the company and the fact that its owners had previously worked in a completely different market. Their website was suffering from low visitor numbers, low customer satisfaction and the associated bad online reviews. They wanted to increase their organic traffic and improve their sales.
Strategy
InterAd worked hand by hand with Stylekorea for over two years to improve their visibility in the Google SERP. The services we provided during that time included a full rebranding, SEO consulting, Online reputation management (ORM), technical SEO support to improve the shopping platform and an extensive Google Ads global campaign.
Results
After improving the technical issues in StyleKorea and performing a 360º rebranding, their Organic Traffic increased up to 800%. Moreover, combining this growing traffic flow with a carefully planned Paid Search Campaign in Google Ads, the K-beauty firm increased their sales by 290%.
About The Client
Style korean is a k-beauty and skincare e-commerce committed to bring to the world the best quality & safest korean cosmetics. Founded in 2012, Stylekorean carries 3.000 kind of products in their warehouse. Since 2015, they also has been expanding their business network to include clothing, baby product and processed food. They manage branches in Hong Kong, China and USA.
Headquarters
Bundang, South Korea
Industry
K-beauty and Skincare
Services Rendered
SEO Audit, Paid Search, E-Commerce SEO