Insights

Discover the latest news and most useful strategies to improve your marketing efforts in Asia

Digital Marketing Ideas To Grow Your Business

Naver Knowledge Snippet

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One of the characteristics that differentiate Naver from Google is the complexity of the SERP. While Google has a quite simple and minimal layout, Nav...

eCommerce Platforms in Korea

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South Korea is famous for having one of the most advanced internet business environments in the world. In 2019 it was the sixth-largest market for eCo...

Ranking in Naver View

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Introduction to Naver View The VIEW search is a section showing the results of Naver Cafe, Naver Blog, and Naver Post (which are Naver prope...

Naver removes its “Rising search terms”

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Naver, the preferred search engine for Korean internet users, has abolished its “real-time search” service on February the 25th. Since its...

Line & Yahoo Japan Integration

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Line, a Tokyo-based subsidiary of Naver Corporation, has partnered with Softbank’s subsidiary Z Holdings and finally merged to form Z holdings (...

YouTube Korean Consumers

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Consumer interests and lifestyles have changed significantly over the past year due to the pandemic, and the changes are still ongoing as of 2021. Thi...

Influencer Marketing in Korea

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Why influencer marketing is so popular in South Korea?   Influencer marketing is nothing new in South Korea since Koreans are fashion-forwa...

International SEO for 2021

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2020 has been a year of changes in Digital Marketing. User behaviour changed dramatically in APAC and worldwide, since extended quarantines pushed peo...

Naver Blog SEO

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In 2021, Naver is still the preferred Search Engine by Korean internet users, holding 92% of the market share. But doing SEO on Naver is not that easy...

Marketing for the Fashion Industry in Korea

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The Fashion Industry in South Korea   South Korea is considered a trendsetter within Asia, due to the influence (now also global) of K-pop...

KakaoTalk Ads

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Did you know that messages sent on KakaoTalk reach 11 billion on average per day? Koreans are heavy internet and social media users and they spend a l...

2021 Consumers Trends in Asia

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The Covid-19 Pandemic is shaping a new world in terms of consumer behaviour and, with the uncertainty for the months ahead, marketers are more than e...

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