One of the characteristics that differentiate Naver from Google is the complexity of the SERP. While Google has a quite simple and minimal layout, Nav...
South Korea is famous for having one of the most advanced internet business environments in the world. In 2019 it was the sixth-largest market for eCo...
Naver, the preferred search engine for Korean internet users, has abolished its “real-time search” service on February the 25th. Since its...
Line, a Tokyo-based subsidiary of Naver Corporation, has partnered with Softbank’s subsidiary Z Holdings and finally merged to form Z holdings (...
Consumer interests and lifestyles have changed significantly over the past year due to the pandemic, and the changes are still ongoing as of 2021. Thi...
Why influencer marketing is so popular in South Korea? Influencer marketing is nothing new in South Korea since Koreans are fashion-forwa...
2020 has been a year of changes in Digital Marketing. User behaviour changed dramatically in APAC and worldwide, since extended quarantines pushed peo...
In 2021, Naver is still the preferred Search Engine by Korean internet users, holding 92% of the market share. But doing SEO on Naver is not that easy...
The Fashion Industry in South Korea South Korea is considered a trendsetter within Asia, due to the influence (now also global) of K-pop...
Did you know that messages sent on KakaoTalk reach 11 billion on average per day? Koreans are heavy internet and social media users and they spend a l...
The Covid-19 Pandemic is shaping a new world in terms of consumer behaviour and, with the uncertainty for the months ahead, marketers are more than e...
China has a social media ecosystem that is quite different from the rest of the world. With Facebook, Twitter, YouTube, and other western social media...