Insights

Discover the latest news and most useful strategies to improve your marketing efforts in Asia

Digital Marketing Ideas To Grow Your Business

3 Insights to Understand APAC Shoppers

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Are you interested in learning more about the online shopping preferences of people across  APAC? In the last few years, especially influenced by...

Digital Media Trends in Korea 2021

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According to the Digital News Report from Reuters, the Coronavirus crisis has impacted the news industry worldwide, decreasing the sales of printed ne...

How to Do Coupang Ads

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What is Coupang? Coupang is one of the biggest online marketplaces in South Korea. Founded in 2010 and previously considered a start-up, it is no...

How to Do Tiktok Marketing

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In case that you are new to this platform, TikTok is a video-sharing social media app owned by Beijing-based tech company ByteDance. This social netwo...

Naver Knowledge Snippet

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One of the characteristics that differentiate Naver from Google is the complexity of the SERP. While Google has a quite simple and minimal layout, Nav...

eCommerce Platforms in Korea

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South Korea is famous for having one of the most advanced internet business environments in the world. In 2019 it was the sixth-largest market for eCo...

Ranking in Naver View

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Introduction to Naver View The VIEW search is a section showing the results of Naver Cafe, Naver Blog, and Naver Post (which are Naver prope...

Naver removes its “Rising search terms”

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Naver, the preferred search engine for Korean internet users, has abolished its “real-time search” service on February the 25th. Since its...

Line & Yahoo Japan Integration

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Line, a Tokyo-based subsidiary of Naver Corporation, has partnered with Softbank’s subsidiary Z Holdings and finally merged to form Z holdings (...

YouTube Korean Consumers

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Consumer interests and lifestyles have changed significantly over the past year due to the pandemic, and the changes are still ongoing as of 2021. Thi...

Influencer Marketing in Korea

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Why influencer marketing is so popular in South Korea?   Influencer marketing is nothing new in South Korea since Koreans are fashion-forwa...

International SEO for 2021

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2020 has been a year of changes in Digital Marketing. User behaviour changed dramatically in APAC and worldwide, since extended quarantines pushed peo...

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