British Council Korea Case Summary
Background
We were asked to carry out brand SEO for the Cultural Institution British Council in order to enhance their online exposure in the Naver SERP(Search Engine Result Page). Before starting the campaign, The British Council website still was relatively unknown in Korea resulting in low website traffic and poor organic search engine visibility.
Strategy
After extensive research to understand the user behavior and a full SEO Audit for British Council Korea, InterAd created an inbound strategy involving localized keyword research, technical SEO improvements in the blog structure and content creation to drive new users to the website.
Results
InterAd has achieved impressive results, including a 400% increase in organic search traffic through ensuring top ten rankings for targeted keywords. The British Council website now receives over 4,500 visitors per day with a marked increase in the number of brand queries.
About The Client
The British Council is the UK’s international organization for cultural relations and educational opportunities. Founded in 1934, they promote the friendly exchange of knowledge and understanding between the people of the UK and other countries. They work with more than 100 countries across the world in the fields of arts and culture, the English language, education and civil society.
Headquarters
London, United Kingdom
Industry
Cultural Institution
Services Rendered
SEO Audit, Content Localization, Keyword Research, Content Creation. Blog SEO Guideline