We use strategies for online product sales and advertising by using the search engine advertising method, utilizing the advertisement platform provided by the search engine. Search engine users approach the keywords with very clear intentions, and therefore, this strategy produces very effective advertising outcome(high conversion rate). Keyword advertising is a highly efficient form of advertising since PPC (Pay Per Click) method is used.
Search Engine Keyword Advertising (PPC)
Japanese : Yahoo, Google
Korean : Naver, Daum, Google
Operates highly effective target advertisement utilizing the keywords that reflect users’ buying intentions.
Target audience analysis
Compose advertisement T&D
Establish campaign strategy
Set advertisement budget
Set target keywords
Set conversion goals
Reduce advertisement budget
Enhance conversion rate
Weekly performance analysis report
Analyze visitor requests
Enhance advertisement quality
Search Engine Network Advertising (PPC)
Naver Click Choice
Search engine advertising partnership network differs from country to country. The efficiency of the advertising depends highly on the search engine market share in each country. Advertising range can be maximized by including advertising network and mobile advertising.
“For the quality assurance and enhancement, we recommend sustainable advertising operation."
[Pay per click bid price]
Advertisement quality assessment
[advertisement quality assessment factors]
Advertisement visibility ranking
[Advertisement quality rate]
Keyword advertising is done through an auction, which means highly competitive keywords requires higher advertising costs.
Many factors including CTR, T&D, website quality decides the advertising cost for placing an ad on Google
Bidding cost (advertising cost) highly influences the visibility of the advertisement.
Increase brand awareness
Downloads & Printouts
Commenting, Ratings & User generated content
Micro conversion Key pages
The conversion goal setting decides the direction and outcome of the campaign.
Optimization of the landing page might be required in order to enhance the action of the attracted traffic (CPA)
Environment research using the largest possible traffic is required in order to assess the conversion and effectiveness of improvement.
Search engine advertising is an essential marketing strategy for a business that highly depends on online sales.
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