Introduction to Naver Café in 2025

What is Naver Café ? Naver Café is a Naver Property similar to sites like Reddit, where each Café hosts user-generated content about a specific […]

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Introduction to Naver Café in 2025

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What is Naver Café ?

Naver Café is a Naver Property similar to sites like Reddit, where each Café hosts user-generated content about a specific niche interest. This allows users to form communities based on common interests, and more quickly find information tailored to what they are interested in. For example, you can find Cafés specifically for cat owners in the city of Gimpo, and sharing interesting things to do in Da Nang, Vietnam. As you can see, some of these can be very specific.

Users can find popular Cafés catered to their interests by selecting a topic category from the scroll bar pictured below:

An example showing how users of Naver Café can select different categories to easily find Cafés related to topics they are interested in

Categories include a wide range of subjects, such as travel, art, gaming, and education. Everyone can find a Café that matches their interests.

Some Popular Cafés:

A chart showing examples of popular cafés from different categories to show the variety of subjects and how many people are members
As you can see, official corporate cafés can perform quite well on the site

Naver Café also has a popular posts section, which promotes popular posts on the site regardless of which café they belong to.

Naver café popular posts

Having a post from your café be featured here could be a good way to attract new members, as it can put it in front of users who are not already members of your café or are actively searching for cafés in your niche.

How to Start a Naver Café

First, you’re going to need a Naver account. If you are looking to make a café for your business, you may want to open a business account instead of a personal account. Once you have a Naver account, when you open Naver Café you will be given the option to make a café. Follow this simple guide on how to open a business Naver account.

A sreenshot meant to illustrate how to create a café

You are required to have your username changed to your legal name if you want to create a café or join certain cafés. Naver will require you to verify your identity when you do this. 

identify verification

This process is a little more complicated for users living overseas. You will need to follow the prompted links to go to the relevant help page. There you can fill out your information and submit a picture of your passport or driver’s license. 

Identify Verification

Identify Verification

You may end up having to contact Naver’s customer service during this step, as Naver may determine that your ID does not belong to you (I am speaking from experience).

Once your identity has been verified by Naver, you can now create your own Naver Café, and join cafés which require identity verification.

Learn how to advertise on Naver Café by reading our Naver Café marketing article.

Topic Related: #Naver Café #Naver Marketing #Korean Community

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