4 Ways Google Uses to Understand Videos

4 Ways Google Uses to Understand Videos

4 Ways Google Uses to Understand Videos
Mariví Cervi On Mar 22nd, 2022 at 02:28 am | Insights

If you are pursuing your dreams of becoming a successful Youtuber (or even a Tiktoker), you may be wondering how to attract more viewers to your channel. Ranking your videos in Search Engines, such as Google or Bing, is a great way to get discovered by people who are searching for specific keywords. But if your video is not showing up in Google search results just yet, don’t panic.

In this article, we will cover how Google understands a video's content and we will give you some tips to make your content more discoverable.

 

How to make your video show up on Google?

 

There are four methods that Google uses to understand videos.

  • Text
    • Audio
    • Headlines in the Video
  • The reflected object
  • Structured data.

 

  1. Text: Headlines and captions

In terms of search, discovery, and engagement, captions are one of the most powerful pieces of data out there. The internet is text-based and we all know that Google is pretty good at understanding the intent of particular long-tail keywords in most cases.

Some great sources of textual information are the headline and the caption of the video. Try to pay special attention to the headline, since it is going to summarize the content of your video.

  1. Audio

Google is also capable of extracting the audio of a video and converting it to text. Once it becomes a letter it is quite easy for search engines to process that text.

If you want to rank for a topic or a keyword, make sure that your video is mentioning these terms. Speak slowly and clearly to make it easier to extract the voice. It is also helpful to make neat sentences that will make sense when transcribed.

Another thing you can do to help search engines is to create a closed-caption file. This delivers a text-based transcript of your entire video. In one experiment made by Unamo, 75% of the videos that were ranking in the top 10 results had closed captions.

  1. The reflected object

Search Engines are also becoming better at understanding what is happening in the video itself. However, Google is still developing the field of visual recognition and still it is difficult for it to identify the full picture. At the moment, it can identify shapes, such as a human body, a cat, etc.

To make it easier for search engines to understand the footage, make sure that the image is clear. Also, try not to show extra things that are not related to the topic of the video. For example, if the video is a review of a skincare product, don’t show it with your cat in front of the camera.

  1. Structured data

The last way to make your video more understandable for search engines is by adding structured data. This will allow video to show video-rich results for web pages with embedded videos. Search Engines still rely on structured data to determine what your video is about and what queries are useful for.

Google recommends using the VideoObject properties for your content to be eligible for display as a video-rich result.

Tips to rank a YouTube Video

 

If you have a YouTube Channel and you want to attract viewers that are searching in Search Engines, here are some extra YouTube SEO tips that you can apply:

  • Add timestamps: sometimes Google shows “Key moments” in search results. With timestamps and labels, you can create sections on a video to give information on the topics and important points of your video.
  • Create enticing thumbnails, with high-quality resolution and text that summarize the content of your video.
  • Check your keywords: maybe a basic one but checking the volume of your keywords before creating the video have a huge effect on the discoverability of your video. But remember not to “keyword-stuff” your content.

 

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Mariví Cervi
Mariví Cervi

Digital Marketing Manager

Marivi Cervi heads up the content marketing and APAC department at InterAd, as well as working as a SEO consultant.