Digital Insights

UPDATE: As for 2024, the VIEW search results have been fully integrated into Smart Block. Therefore, the following information is outdated and should be only […]

Naver, the preferred search engine for Korean internet users, has abolished its “real-time search” service on February the 25th. Since its first introduction in May […]

Line, a Tokyo-based subsidiary of Naver Corporation, has partnered with Softbank’s subsidiary Z Holdings and finally merged to form Z holdings (ZDH) Group. With this […]

Consumer interests and lifestyles have changed significantly over the past year due to the pandemic, and the changes are still ongoing as of 2021. This […]

Why influencer marketing is so popular in South Korea? Influencer marketing is nothing new in South Korea since Koreans are fashion-forward and have a trend […]

In 2024, Naver is still the preferred Search Engine by Korean internet users, holding 92% of the market share. But doing SEO on Naver is […]

2020 has been a year of changes in Digital Marketing. User behaviour changed dramatically in APAC and worldwide, since extended quarantines pushed people to shop […]

The Fashion Industry in South Korea   South Korea is considered a trendsetter within Asia, due to the influence (now also global) of K-pop and […]

Did you know that messages sent on KakaoTalk reach 11 billion on average per day? Koreans are heavy internet and social media users and they […]

The Covid-19 Pandemic is shaping a new world in terms of consumer behaviour and, with the uncertainty for the months ahead, marketers are more than […]

China has a social media ecosystem that is quite different from the rest of the world. With Facebook, Twitter, YouTube, and other western social media […]

A business only becomes real once it exists on the Internet. Or at least this is what people say. While we wouldn’t necessarily go all-in on […]